Acquia: Transforming Digital Business by Bringing Together Content & Commerce

May 27th, 2014|Categories: WRITING|Tags: |

Ravi Viswanathan and Chetan Puttagunta Today, enterprises are faced with the reality that customers want to engage in an end-to-end, cohesive buying experience through the web, across devices and platforms. However, the conventional formula to date has been to build massive marketing operations to create content and equally massive commerce operations to manage transactions. This has created an ecosystem of confusing and fragmented digital experiences that perplexes customers and leads to lost revenue for companies. [...]

Captora: Solving the Marketer’s Dilemma

May 20th, 2014|Categories: WRITING|Tags: |

Scott Sandell, Ravi Viswanathan, and Rick Yang Today we are thrilled to†announce†our investment in†Captora, which is revolutionizing demand generation with its cloud marketing solution. The role of marketing within enterprises has become more expansive and more critical than ever before, and marketers are under growing pressure to increase lead pipeline while lowering customer acquisition cost. Yet these two forces are largely opposed to each other, with increasing volume leading to higher incremental cost.† Marketers are [...]

$800M Gorilla: eBay To Acquire Mobile Payments Disruptor Braintree

September 26th, 2013|Categories: WRITING|Tags: , |

Today we are excited to report that†eBay has agreed to acquire Braintree, a payments company that processes more than $12 billion in transactions a year, for $800 million. Itís one of the yearís larger M&A transactions so far, also notable as an early exit in a sector where investors have placed some big betsómore than $800 million over the last year alone in mobile payments. NEA made one of those bets on Braintree because we [...]