Ravi Viswanathan and Chetan Puttagunta Today, enterprises are faced with the reality that customers want to engage in an end-to-end, cohesive buying experience through the web, across devices and platforms. However, the conventional formula to date has been to build massive marketing operations to create content and equally massive commerce operations to manage transactions. This has created an ecosystem of confusing and fragmented digital experiences that perplexes customers and leads to lost revenue for companies. [...]

Scott Sandell, Ravi Viswanathan, and Rick Yang Today we are thrilled to announce our investment in Captora, which is revolutionizing demand generation with its cloud marketing solution. The role of marketing within enterprises has become more expansive and more critical than ever before, and marketers are under growing pressure to increase lead pipeline while lowering customer acquisition cost. Yet these two forces are largely opposed to each other, with increasing volume leading to higher incremental cost.  Marketers are [...]