Captora: Solving the Marketer’s Dilemma
Scott Sandell, Ravi Viswanathan, and Rick Yang Today we are thrilled to announce our investment in Captora, which is revolutionizing demand generation with its cloud marketing solution. The role of marketing within enterprises has become more expansive and more critical than ever before, and marketers are under growing pressure to increase lead pipeline while lowering customer acquisition cost. Yet these two forces are largely opposed to each other, with increasing volume leading to higher incremental cost. Marketers are [...]